Issued by Z-EN (Original link is here) 2022/6/30

This interview was featured in “Z-EN”, an information media for enjoying management. We talked about the bonsai industry today, our challenges, and our thoughts on bonsai NFT.

Breathing new life

into the tradition of the bonsai industry

The Challenge of the “Outsider” Fourth Generation#2

An interview with Takuya Suzuki, the fourth-generation owner of Daijuen, a long-established bonsai garden in Okazaki, Aichi Prefecture, who came to the bonsai industry from a different industry and has been involved in various changes.
In the first part of the article,“Breathing new life into the tradition of the bonsai industry
The Challenge of the “Outsider” Fourth Generation (Part 1)“,we talked about how he inherited a famous bonsai garden that has been in existence since 1934 and how he continues to develop new customers by confronting the industry’s difficulties and challenges head-on.
Currently, Mr. Suzuki is planning to develop the world’s first Bonsai NFT, a fusion of real and digital technologies, and is taking on the challenge of enhancing the artistic value of bonsai, a traditional Japanese culture.
In the second part of this interview, we ask him about his activities for Bonsai NFT, which aims to make the quality and value of bonsai widely known not only in Japan but also overseas, and about his vision to improve the reputation of bonsai.

CONTENTS

Chapter１

1 World’s first! The Challenge of Bonsai NFT, a Fusion of Real and Digital Bonsai
2 Problems in the Bonsai Industry
2.1 Many problems behind overseas popularity
2.2 Difficult import/export situation

Chapter2

1 For the bright future of bonsai
1.1 NFT plays a role in setting a proper value standard for bonsai
1.2 The next generation will innovate the bonsai industry

(さらに…)

Issued by Z-EN (Original link is here) 2022/6/28

This interview was featured in “Z-EN”, an information media for enjoying management. We talked about the bonsai industry today, our challenges, and our thoughts on bonsai NFT.

Breathing new life

into the tradition of the bonsai industry

The Challenge of the “Outsider” Fourth Generation#1

Bonsai, a traditional Japanese culture, was introduced from China 1,300 years ago during the Heian period (794-1192) and was loved by the ruling class.
Daijuen is a long-established bonsai garden in Okazaki City, Aichi Prefecture, where many bonsai are sublimated into works of art that are distinctly different from gardening.
Takuya Suzuki, the fourth-generation owner, came to the bonsai world from another industry.
In addition to Daijuen’s long-standing technical expertise, he is breathing new life into a traditional industry with his innovative marketing techniques.
We interviewed Mr. Suzuki, who is promoting the value of bonsai as a symbol of Japanese art and attracting new fans. We hope you will learn what is happening in the bonsai industry today.

CONTENTS

Chapter 1
1. Succession of one of the best bonsai gardens in Japan
Chapter2
1.How to overcome the difficulties of the bonsai industry
1.1 The old structure must be changed
1.2 Innovation from a newcomer’s point of view
1.3 “Make the appeal of bonsai widely known”.

(さらに…)